Doing good while doing well is the new corporate mantra. Business leaders say profits alone are no longer enough, according to a survey from Deloitte Touche Tohmatsu Limited and the Economist Intelligence Unit. Integrating community values and global causes into company activities, decisions, and identity matters to workers -- especially younger employees. See also Rich Technohippies and Their Utopian Fantasies. "CEOs' voices are being joined by an emerging generation of future business leaders who see personal responsibility, corporate responsibility, and societal responsibility as one continuous line," says Barry Salzberg, global CEO of Deloitte Touche Tohmatsu Limited. "There's a real appetite for new ideas, original insights and spirited debate." An estimated 1,400 global executive leaders and Millennial workers took part in the research. For more about the survey, click here.
Corporate Do-Gooders Out to Save the World
Posted on Wednesday Jan 25th 2012 by Dennis McCafferty. Filed under: Careers
1. More than Money 76% of global business leaders say a company's value should be measured by contributions to society as well as profits.
2. Self-Satisfied 73% of these leaders say that their core business activities make a positive contribution to society.
3. Mission Statement 82% of survey participants say their organizations have a formal statement describing its societal purpose.
4. Recruitment Tool 52% of these respondents say a statement of purpose is essential for attracting the next generation of customers and employees.
5. Under a Bushel 25% of these respondents feel that this purpose is well known by customers, general consumers or clients.
6. Future Generations 52% of Millennials surveyed believe that, in the future, businesses will have the greatest impact on solving society's biggest challenges.
7. Lofty Standards 92% of Millennials say that business success should be measured by more than just profit.
